Cookbook Photographer: Mackenzie Smith

Food Stylist: Maite Aizpurua

Prop Stylist: Audrey K. Davis

Veracruz All Natural

Fresh Mexican Recipes from our American HOme

A new take on Mexican American cooking rooted in the fresh produce of coastal Veracruz, this is a deeply personal book from the immigrant sisters who founded the Veracruz All Natural restaurants in Austin, which enjoys a nationwide cult following of people who want to make their recipes.

Reyna and Maritza Vazquez grew up in Veracruz, Mexico. A rural coastal region, it is famous for its colorful, healthful cuisine. In Veracruz, cooking with red meat is rare, and local dishes are vegetable-forward with proteins like fish, shellfish, chicken, and eggs. Such are the one hundred recipes in Veracruz All Natural, inspired mostly by the home cooking with which the women grew up, along with easy favorites from their restaurants.

Throughout, Reyna and Maritza tell the story of their food, which, in turn, is their story: In 2008, they walked across the Mexican-US border. They made their way to Austin, Texas, where they sold roadside ices. With their first profit, they opened a humble food truck, and then a few more. Now, they have a fleet, plus a restaurant, La Fonda. It won a Michelin Gourmand Award last year. They are local heroes with a national story, beloved for their unparalleled food, of course, but also for their generosity, grit, and openness about their immigrant story.